A fresh report from Bloomberg details Google’s new plan to squeeze even more revenue out of YouTube, which is already a $15 billion-a-year business. Google apparently wants to turn YouTube into a shopping destination, where viewers can watch things like product unboxings, makeup, or cooking videos and immediately buy featured products directly through YouTube.
The report says YouTube is currently “testing these features with a limited number of video channels” and “[t]he goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on, and buy directly.” The company is asking creators to tag items featured in videos through a new piece of software that can be used for analytics and purchasing. Apparently, YouTube has been testing shopping features for a while now. Bloomberg’s report says, “Late last year, YouTube began testing a similar Shopify