By Jada Balster, Vice President, Marketing at Workfront
Why do you work in marketing? I’m willing to bet that among the many phrases that just popped into your head, “I get to work creatively” was in there somewhere. And that’s no surprise. According to our recent Workfront Global Marketing Report, for 40% of UK marketers, the skill they most value in their role is creativity.
Right now, as brands across