Finding and following your website’s ‘North Star Metric’

Hellen Wadman

By Jada Balster, Vice President, Marketing at Workfront

Why do you work in marketing? I’m willing to bet that among the many phrases that just popped into your head, “I get to work creatively” was in there somewhere. And that’s no surprise. According to our recent Workfront Global Marketing Report, for 40% of UK marketers, the skill they most value in their role is creativity.

Right now, as brands across

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Exploration Tools: Mapping – GIS: NOAA Office of Ocean Exploration and Research

Hellen Wadman

A GIS (geographic information system) is an unconventional tool for ocean exploration. It is neither a physical device nor a submersible technology that comes into direct contact with the water. A GIS cannot take us any deeper into the oceans, but it can take us further in terms of our understanding, because of the way it gathers and analyzes information. Given enough data, a GIS can, in fact, create a

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Ultra-wide computer monitors to enhance your setup

Hellen Wadman

If you’re still using the standard-issue monitor that came with your PC you are missing out. Ultra-wide high-definition monitors can totally change your experience—transforming the sad apartment office to a digital command center out of some William Gibson cyberpunk thriller.



a desktop computer sitting on top of a desk: See more while you work.


© Provided by Popular Science
See more while you work.



a desktop computer sitting on top of a desk: See more while you work.


© Caspar Camille Rubin via Unsplash
See more while you work.

Like just about everything else in the tech world,

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The best VPN service 2020

Hellen Wadman

VPN stands for ‘virtual private network’ and is a piece of software that that helps to make you more anonymous online, encrypts your internet use, and lets you effectively trick your laptop or mobile device into thinking it’s in another location.

That means by choosing the best VPN service out there, you equip your laptop, PC, mobile – even your games console – with a game-changing bit of software.

For

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